To sell to large companies difficult. It's true. Sometimes it seems that they built fortifications around their offices, so no reason not to let you in. The names of those who make the decisions, classified. Calls taken by the Secretary or, worse, they are redirected to an answering service. And no illusions that you will call back. When I started to work with major clients, in my imagination they were people, endowed with supernatural powers. While Read more
structure of the system, in principle, simple. Looks for the large or growing promising niche in the market where as yet no one dominates. Built factories, paid a large amount of television advertising. Advertising opens access to retail and stimulates the sales. Sales provide the download production and bring Read more
The goal of "Smart marketing in tough times" — to acquaint you with a process that allows me as a consultant to help customers create Read more
Six years ago, I went to the clothing store The Gap to buy jeans. I used to wear jeans until, until they become rags, and since my previous purchase went a considerable period. I was approached by a young pretty girl, shopper, and asked how she could help.
When God wanted the people stopped building the tower of Babel, he not strike them with thunder and lightning. He said: ".. .let us go down and there confound their >
Whereas God confused the > Read more
How to know will people read the text or not? Read the text aloud. Out loud! If you like this nightmare is never looking into the eyes of the customer will not say, and on paper he say that is not necessary.
Than the text clearer, the more effective it is. The task of selling text — to replace a personal meeting with the sales Manager.
The user would rather close the site than to look for answers to your question in the canvas text Read more
The attitude toward others should not depend on their situation and position, gender and age, skin colour and nationality. You need to treat everyone with the same respect. Remember: modesty – aerobatics for a business person.
we should Not assume that a businessman should be a serious face – it is not. For a start Read more
You have to sell only one thing – their status. First and most important thing that you need to have the status of expert in their field. And immediately BUT. Your field is not the field where your products and services. Another more important part – your client's business. With the expert is awkward to argue about the price. If most of your meetings begin and Read more
the people responsible for the growth of sales, almost no time to listen to complaints or resolving problems. In the cheerful world arrived no time discussing all sorts of useless topics with the usual complainers. However, whatever they are called — complaints and interference issues, problems, deficiencies or matters of hygiene, — Read more
I've introduced a pre-registration approximately three years after coming into the automotive business. I worked about the same as a lawyer or a doctor and due to this more professional-looking and significantly. Occasionally there were "pads», and then the buyers had to wait about an hour. In such cases, I Read more
Into times square one guy sells business card holder. He just stands there and continuously repeats: "Buy!", "Buy!" Catch? He doesn't do anything else only says one word! It explains the essence of the sales process. If you meet with enough people, eventually you will be able any of them to sell your product no matter what efforts you take. If you Read more
Commerce Bank established in the offices of the free public exchange of trivia. Machines taking over is 7 per cent, smashed to smithereens.